Welcome to the course that will provide you with the opportunity to own and promote your very own professional sports franchise
September 4 - Complete the Sports Marketing Trivia and Logo sheets - complete as many as you can, we will be taking them up on September 10th
September 5 - 7 - at Camp Wahanowin orientation
September 10 - Take up trivia and logos
September 11 - complete trivia and start lecture on the history of sports and entertainment marketing
September 12 - continue lecture on history of sports and entertainment marketing
September 13 - continue lecture on history of sports and entertainment marketing
September 14 - complete lecture on history of sports and entertainment marketing - work on your demographics submission
September 17 - Read and make notes on "The New Economics of the NHL" 005 Reading 01
September 18 - Read 007 Sports Brief 01 "The Pro Sports Market in Canada" and 008 Sports Brief 02 "Defining the Market Conditions for Success" and make notes as they would apply to demographic, geographic, and psychographic analysis.
September 19 - Read 016 Sports Brief 10 "Why are Toronto teams Financial Successes, but Competitive Flops?" and 018 Sports Brief 12 "How Many NHL Franchises Could Canada Sustain?" and make notes as they pertain to submission #1
September 20 - Read 020 Sports Brief 014 "What Will the Canadian Sports Scene Look Like in 2035?" and make notes as it pertains to submission # 1.
September 21 - Continue with your analysis of the Sports Briefs
September 24 - Submission # 1 Due - Market Segmentation: Demographic, Geographic, Psychographic Analysis - Lecture on sports logos and names.
September 25 - Read " 021 Sports Logo Design" articles on side menu - provide key elements of logo design
September 26 - Read "022 Marketing Sports Teams" articles on the side menu - make notes to supplement notes on logo design elements and make notes and comment on the differences of sports marketing versus marketing any other product or service.
September 27 - Read "023 Branding Toronto Maple Leafs" make notes and comment on the two articles
September 28 - Work on Submission # 2 - Due Friday, October 5th
October 1 - discuss "Branding Toronto Maple Leafs" article
October 2 - work on Submission # 2
October 3 - Mr. T's class - access 024 Toronto Titans Submission 2 and provide a critique on it. Comment on all aspects including team name and colours and justification, jersey design and business card layout. Submit your critique by the end of the period, include the key elements of logo design, colour aspects, business card information and creative aspects. Once you hand it in continue to work on your submission 2 which is due Friday.
October 4 - work on Submission # 2, remember to adhere to the key principles of logo design and provide justifications/explanations for your choices. Submission # 2 due tomorrow. Please submit them as pdfs so we can view them and evaluate them tomorrow.
October 5 - Submission # 2 Due - Branding - In-class evaluation. No work this weekend.
October 9 - Class lecture on Industrial Location Analysis and Arena Location. Factors that must be considered.
October 10 - review for Test # 1
You are responsible for: Review 1. Trivia and Logos 2. The history of sports and entertainment marketing 3. The 4 pillars of financial success for professional teams 4. New Economics of the NHL- southern vs. northern strategy, case study Jacksonville Jaguars vs. Edmonton Oilers etc. 5. Why are Toronto teams financially competitive but not successful 6. What are the elements of a good logo 7. The Toronto Maple Leaf Brand 8. Multi-purpose facility location criteria
sports marketing definition marketing of sport, marketing through sport, grassroots sports marketing role and significance of each one of the following to sports marketing tobacco industry Adi Dassler Jesse Owens 776 BC - Olympic Games 72 AD - Rome Colosseum Herodes Atticus Theodosius I Jousting James Elkins Evangelos Zappas Pierre Coubertin Integrated Brand Promotion (IBP) Jackie Robinson radio and TV 1970’s tobacco advertising ban ESPN 1984 LA Olympic Games Peter Ueberroth Nextel and NASCAR 2008 Beijing Olympics action sports and sponsorship
Potential Questions - just something to think about 1. List 3 reasons why the NHL should abandon the southern strategy and focus more on a northern one and explain each, giving examples where possible. 2. The Jacksonville Jaguars of the NFL and the Edmonton Oilers of the NHL play in similar sized markets, yet Jacksonville makes considerably more money. Explain why this is and what this proves about future NHL franchises in Canada. 3. Financial success for sports teams relies on 4 pillars; what are they and give working examples for each, using Toronto as a model. 4. What is the fantastic five in relation to logo design? Explain each. 5. What are the 5 elements of a good logo design and explain how each is covered in your own personal logo for your team. 6. What are 5 factors in considering an optimal location for a multi-purpose facility? Explain each. 7. Make a case for Toronto having a second NHL team. 8. Why are Toronto teams financial successes but competitive flops?
October 11 - TEST # 1
October 12 - review the reports written on stadium/arena location. They are under articles 070, 071, 072, 080, 081, 082, 083 and 084. Concentrate on 080, 083 and 084 as they relate to the Edmonton Oilers proposed new facility, the ACC, and the new Markham proposed arena. Scan the reports and look for the general themes your task involves.
October 15 - Submission 3 presentations
October 16 - complete Submission 3 presentations and lecture on Arena Design concepts - Case Study: O2 Arena Prague
October 17 - work on collecting data for internal design, seating charts, luxury boxes, club seats, concessions, merchandise retailers
October 18 - continue on submission 4
October 19 - continue on submission 4
October 22 - Submission # 4 is due, read articles on Nike and Lance Armstrong and Livestrong, and Bauer and Reebok and jersey licences for NHL
October 23 - in-class evaluation of Submission # 4
October 24 - read articles on naming rights and make notes on benefits of naming rights for the sponsors
October 26 - continue discussion on naming rights and work on naming rights proposal submission
October 29 - Submission # 5 due, read articles on Ticket Design and Website Design Elements
October 30 - individual presentations on justification for naming rights sponsor and discussion on Ticket Design and Website Design
October 31 - read package of articles "When it comes to sports Toronto is a city of losers" and make notes there will be a panel discussion on Wednesday.
November 1 - continue to work on Ticket and Website design, also work on readings for Wednesday's panel discussion on "when it comes to sports Toronto is a city of losers".
November 2 - continue to work on Ticket and Website design, also work on readings for Wednesday's panel discussion on "when it comes to sports Toronto is a city of losers". ALSO - read the following package of articles and be prepared to discuss them on Thursday. Would you have your Toronto NHL do follow this "ploy"? Why or why not, what are the pros and cons?
November 6 - Lecture - Mr. Deasley - has been put off until possibly Thursday - added article package "Brooklyn vs. New York" read and extract strategies your new team can use to draw fans from the Leafs, also look at what would possibly keep Leaf from switching over
November 7 - Panel discussion - "When it comes to sports Toronto is a city of losers"
November 8 - Discussion on Seattle Sounders Fans voting for GM and Brooklyn Nets taking fans from the New York Knicks
November 9 - complete two billboards for your team - included justification and reasoning for your billboards
November 12 - SUBMISSION # 6 DUE- in class Battle of the Billboards - Mr. Pizzuto's class vs. Mr. T's class to the death -
November 13 - Presentation by Mr. Deasley
November 14 - class evaluation of ticket and website design - start on submission 7 -
November 15 - ticket evaluation
November 16 - no school - Parents' Day
November 19 - Read the following for suggestions for team promotions and events
November 20 - view sports team promotion videos and TV commercials.
November 21 - read the following report on "Pro Sports Teams and Community Involvement"
November 22 - lecture on community involvement and progressive team outreach
November 23 - work on submission 7 - due on Monday
November 26 - SUBMISSION # 7 DUE - lecture on statistical analysis and introduction to submission #8. Please read over the 2 articles attached below for homework tonight
November 28 - continue viewing "Moneyball" and complete question sheet
November 29 - review material for roster selection and work on team selection and selection justification
November 30 - discussion of Forbes value of the Toronto Maples
December 3 - continue working on submission # 8 and read the following articles: Top Overpaid Players Most Underpaid Players
December 4 - evaluation of opening night presentation videos
December 5 - evaluated rosters for submission 8
December 6 - continue to evaluate rosters with Mr. Deasley as consultant
December 7 - last day to work on rosters and justification
December 10 - Submission # 8 is Due - read the attached articles and make notes on each as to the authors feel are the winners and losers in the NHL dispute
December 11 - be ready to discuss the articles Test Review Lance Armstrong and promotion of athletes Naming Rights- benefits to sponsors and to teams Corporate sponsorship Elements of a good website Elements of a good ticket Brooklyn Nets vs. New York Knicks Promotional events/Community involvement Advanced Statistics Moneyball movie Choosing a roster Red Bull promotions Regrettable sports promotions Locations for a team Player agent and contract negotiations Seattle Sounders and MLS management strategy
Creating billboards
Some Terms to know: Internal/External activations Livestrong Billy Beane OBP Moneyball Scott Hattieburg Crashed Ice 50/50 Revenues Front Loaded Contracts
Sample questions 1. Why must teams and companies be careful about using athletes to promote their product, using Lance Armstrong as an example 2. Why would a company want to be involved with naming rights of an arena. How do the company and the team benefit from this? 3. What kind of companies make good corporate sponsors and why? Which company did you use for your teams corporate sponsor and justify why you chose them 4. What are elements of a good website? 5. What are elements of a good ticket? 6. How have the Brooklyn Nets impacted the New York Knicks? Draw a parallel to your team and the Toronto Maple Leafs 7. What are 3 potential promotional events (or community involvement events) and justify why these would benefit your team/community 8. What are 3 advanced statistics that can be used for selecting your team. Discuss the value of each 9. What is Moneyball and does it work? Can it be applied to hockey in your opinion? 10. Justify 5 of your players from your roster as to why you selected them 11. What are some promotions Red Bull runs and explain how it differs from other major sponsors of sports.
December 12 - review of Sports Agency Websites
December 13 - Discussion of Sports Agency Websites and Test Review begins
December 14 - Player Agent - GM negotiations lecture - Mr. Deasley
December 17 - Roster Simulation for Submission 8
December 18 - Review for Test
December 19 - TEST
December 20 - article commentary on leadership role of professional sports leagues and social issues
December 21 - discussion on the CCT and presentation.
January 7 - WELCOME BACK! Discuss Final Examination Format and review topics for exam.
Presentation Schedule for Mr. T's Class - Be prepared to present on the first day, if someone misses their slot, you will have to move up and do it as the order comes up. Tentative Dates and Times:
Tuesday - Matt B., Mat H., Gabe and Evan, Michael L.,
Wednesday - Pat J., Jack S., Henry and Daniel, Allie and Mitch
Thursday - Ariana, Henry Z, John B. Alex B.
January 8 - Presentations start
January 9 - Presentations continue
January 10 - Presentations continue
January 11 - Presentations continue and Exam Review
Blank first and second tests
Sports and Entertainment Marketing 12 IDC4U
Welcome to the course that will provide you with the opportunity to own and promote your very own professional sports franchise
September 4 - Complete the Sports Marketing Trivia and Logo sheets - complete as many as you can, we will be taking them up on September 10th
September 5 - 7 - at Camp Wahanowin orientation
September 10 - Take up trivia and logos
September 11 - complete trivia and start lecture on the history of sports and entertainment marketing
September 12 - continue lecture on history of sports and entertainment marketing
September 13 - continue lecture on history of sports and entertainment marketing
September 14 - complete lecture on history of sports and entertainment marketing - work on your demographics submission
September 17 - Read and make notes on "The New Economics of the NHL" 005 Reading 01
September 18 - Read 007 Sports Brief 01 "The Pro Sports Market in Canada" and 008 Sports Brief 02 "Defining the Market Conditions for Success" and make notes as they would apply to demographic, geographic, and psychographic analysis.
September 19 - Read 016 Sports Brief 10 "Why are Toronto teams Financial Successes, but Competitive Flops?" and 018 Sports Brief 12 "How Many NHL Franchises Could Canada Sustain?" and make notes as they pertain to submission #1
September 20 - Read 020 Sports Brief 014 "What Will the Canadian Sports Scene Look Like in 2035?" and make notes as it pertains to submission # 1.
September 21 - Continue with your analysis of the Sports Briefs
September 24 - Submission # 1 Due - Market Segmentation: Demographic, Geographic, Psychographic Analysis - Lecture on sports logos and names.
September 25 - Read " 021 Sports Logo Design" articles on side menu - provide key elements of logo design
September 26 - Read "022 Marketing Sports Teams" articles on the side menu - make notes to supplement notes on logo design elements and make notes and comment on the differences of sports marketing versus marketing any other product or service.
September 27 - Read "023 Branding Toronto Maple Leafs" make notes and comment on the two articles
September 28 - Work on Submission # 2 - Due Friday, October 5th
October 1 - discuss "Branding Toronto Maple Leafs" article
October 2 - work on Submission # 2
October 3 - Mr. T's class - access 024 Toronto Titans Submission 2 and provide a critique on it. Comment on all aspects including team name and colours and justification, jersey design and business card layout. Submit your critique by the end of the period, include the key elements of logo design, colour aspects, business card information and creative aspects. Once you hand it in continue to work on your submission 2 which is due Friday.
October 4 - work on Submission # 2, remember to adhere to the key principles of logo design and provide justifications/explanations for your choices. Submission # 2 due tomorrow. Please submit them as pdfs so we can view them and evaluate them tomorrow.
October 5 - Submission # 2 Due - Branding - In-class evaluation. No work this weekend.
October 9 - Class lecture on Industrial Location Analysis and Arena Location. Factors that must be considered.
October 10 - review for Test # 1
You are responsible for:
Review
1. Trivia and Logos
2. The history of sports and entertainment marketing
3. The 4 pillars of financial success for professional teams
4. New Economics of the NHL- southern vs. northern strategy, case study Jacksonville Jaguars vs. Edmonton Oilers etc.
5. Why are Toronto teams financially competitive but not successful
6. What are the elements of a good logo
7. The Toronto Maple Leaf Brand
8. Multi-purpose facility location criteria
sports marketing definition
marketing of sport, marketing through sport, grassroots sports marketing
role and significance of each one of the following to sports marketing
tobacco industry
Adi Dassler
Jesse Owens
776 BC - Olympic Games
72 AD - Rome Colosseum
Herodes Atticus
Theodosius I
Jousting
James Elkins
Evangelos Zappas
Pierre Coubertin
Integrated Brand Promotion (IBP)
Jackie Robinson
radio and TV
1970’s tobacco advertising ban
ESPN
1984 LA Olympic Games
Peter Ueberroth
Nextel and NASCAR
2008 Beijing Olympics
action sports and sponsorship
Potential Questions - just something to think about
1. List 3 reasons why the NHL should abandon the southern strategy and focus more on a northern one and explain each, giving examples where possible.
2. The Jacksonville Jaguars of the NFL and the Edmonton Oilers of the NHL play in similar sized markets, yet Jacksonville makes considerably more money. Explain why this is and what this proves about future NHL franchises in Canada.
3. Financial success for sports teams relies on 4 pillars; what are they and give working examples for each, using Toronto as a model.
4. What is the fantastic five in relation to logo design? Explain each.
5. What are the 5 elements of a good logo design and explain how each is covered in your own personal logo for your team.
6. What are 5 factors in considering an optimal location for a multi-purpose facility? Explain each.
7. Make a case for Toronto having a second NHL team.
8. Why are Toronto teams financial successes but competitive flops?
October 11 - TEST # 1
October 12 - review the reports written on stadium/arena location. They are under articles 070, 071, 072, 080, 081, 082, 083 and 084. Concentrate on 080, 083 and 084 as they relate to the Edmonton Oilers proposed new facility, the ACC, and the new Markham proposed arena. Scan the reports and look for the general themes your task involves.October 15 - Submission 3 presentations
October 16 - complete Submission 3 presentations and lecture on Arena Design concepts - Case Study: O2 Arena Prague
October 17 - work on collecting data for internal design, seating charts, luxury boxes, club seats, concessions, merchandise retailers
October 18 - continue on submission 4
October 19 - continue on submission 4
October 22 - Submission # 4 is due, read articles on Nike and Lance Armstrong and Livestrong, and Bauer and Reebok and jersey licences for NHL
October 23 - in-class evaluation of Submission # 4
October 24 - read articles on naming rights and make notes on benefits of naming rights for the sponsors
October 25 - discuss naming rights notes on articles 002 and 003
October 26 - continue discussion on naming rights and work on naming rights proposal submission
October 29 - Submission # 5 due, read articles on Ticket Design and Website Design Elements
October 30 - individual presentations on justification for naming rights sponsor and discussion on Ticket Design and Website Design
October 31 - read package of articles "When it comes to sports Toronto is a city of losers" and make notes there will be a panel discussion on Wednesday.
November 1 - continue to work on Ticket and Website design, also work on readings for Wednesday's panel discussion on "when it comes to sports Toronto is a city of losers".
November 2 - continue to work on Ticket and Website design, also work on readings for Wednesday's panel discussion on "when it comes to sports Toronto is a city of losers". ALSO - read the following package of articles and be prepared to discuss them on Thursday. Would you have your Toronto NHL do follow this "ploy"? Why or why not, what are the pros and cons?
November 6 - Lecture - Mr. Deasley - has been put off until possibly Thursday - added article package "Brooklyn vs. New York" read and extract strategies your new team can use to draw fans from the Leafs, also look at what would possibly keep Leaf from switching over
November 7 - Panel discussion - "When it comes to sports Toronto is a city of losers"
November 8 - Discussion on Seattle Sounders Fans voting for GM and Brooklyn Nets taking fans from the New York Knicks
November 9 - complete two billboards for your team - included justification and reasoning for your billboards
November 12 - SUBMISSION # 6 DUE- in class Battle of the Billboards - Mr. Pizzuto's class vs. Mr. T's class to the death -
November 13 - Presentation by Mr. Deasley
November 14 - class evaluation of ticket and website design - start on submission 7 -
November 15 - ticket evaluation
November 16 - no school - Parents' Day
November 19 - Read the following for suggestions for team promotions and events
November 20 - view sports team promotion videos and TV commercials.
November 21 - read the following report on "Pro Sports Teams and Community Involvement"
November 22 - lecture on community involvement and progressive team outreach
November 23 - work on submission 7 - due on Monday
November 26 - SUBMISSION # 7 DUE - lecture on statistical analysis and introduction to submission #8. Please read over the 2 articles attached below for homework tonight
Some Useful websites for Submission #8
NHL Player Stats and Salaries
Advanced Hockey Statistics
Hockey Database
IMPORTANT NOTE: SUBMISSION # 8 DUE DATE HAS BEEN MOVED TO DECEMBER 10th.
November 27 - view "Moneyball" and answer questions from attached question sheetNovember 28 - continue viewing "Moneyball" and complete question sheet
November 29 - review material for roster selection and work on team selection and selection justification
November 30 - discussion of Forbes value of the Toronto Maples
December 3 - continue working on submission # 8 and read the following articles:
Top Overpaid Players
Most Underpaid Players
December 4 - evaluation of opening night presentation videos
December 5 - evaluated rosters for submission 8
December 6 - continue to evaluate rosters with Mr. Deasley as consultant
December 7 - last day to work on rosters and justification
December 10 - Submission # 8 is Due - read the attached articles and make notes on each as to the authors feel are the winners and losers in the NHL dispute
December 11 - be ready to discuss the articles
Test Review
Lance Armstrong and promotion of athletes
Naming Rights- benefits to sponsors and to teams
Corporate sponsorship
Elements of a good website
Elements of a good ticket
Brooklyn Nets vs. New York Knicks
Promotional events/Community involvement
Advanced Statistics
Moneyball movie
Choosing a roster
Red Bull promotions
Regrettable sports promotions
Locations for a team
Player agent and contract negotiations
Seattle Sounders and MLS management strategy
Creating billboards
Some Terms to know:
Internal/External activations
Livestrong
Billy Beane
OBP
Moneyball
Scott Hattieburg
Crashed Ice
50/50 Revenues
Front Loaded Contracts
Sample questions
1. Why must teams and companies be careful about using athletes to promote their product, using Lance Armstrong as an example
2. Why would a company want to be involved with naming rights of an arena. How do the company and the team benefit from this?
3. What kind of companies make good corporate sponsors and why? Which company did you use for your teams corporate sponsor and justify why you chose them
4. What are elements of a good website?
5. What are elements of a good ticket?
6. How have the Brooklyn Nets impacted the New York Knicks? Draw a parallel to your team and the Toronto Maple Leafs
7. What are 3 potential promotional events (or community involvement events) and justify why these would benefit your team/community
8. What are 3 advanced statistics that can be used for selecting your team. Discuss the value of each
9. What is Moneyball and does it work? Can it be applied to hockey in your opinion?
10. Justify 5 of your players from your roster as to why you selected them
11. What are some promotions Red Bull runs and explain how it differs from other major sponsors of sports.
December 12 - review of Sports Agency WebsitesDecember 13 - Discussion of Sports Agency Websites and Test Review begins
December 14 - Player Agent - GM negotiations lecture - Mr. Deasley
December 17 - Roster Simulation for Submission 8
December 18 - Review for Test
December 19 - TEST
December 20 - article commentary on leadership role of professional sports leagues and social issues
December 21 - discussion on the CCT and presentation.
January 7 - WELCOME BACK! Discuss Final Examination Format and review topics for exam.
Presentation Schedule for Mr. T's Class - Be prepared to present on the first day, if someone misses their slot, you will have to move up and do it as the order comes up.Tentative Dates and Times:
Tuesday - Matt B., Mat H., Gabe and Evan, Michael L.,
Wednesday - Pat J., Jack S., Henry and Daniel, Allie and Mitch
Thursday - Ariana, Henry Z, John B. Alex B.
January 8 - Presentations start
January 9 - Presentations continue
January 10 - Presentations continue
January 11 - Presentations continue and Exam Review
Blank first and second tests